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About Us

About Finish Line Ford - a Peoria New Ford & Used Car Dealership

Finish Line Ford offers many automotive products and services to our Peoria area customers. From quality new Fords to used cars, we know anyone looking for a vehicle in Peoria will likely find what they want at our dealership. We carry a comprehensive line of Ford vehicles, including the F150, Mustang, Flex, Edge, Escape, Explorer and Focus, making us a good choice as your Peoria Ford car dealer.

Our services include trusted car repair, original auto parts, and financing to help for our customers get the car of their dreams.

Call Finish Line Ford at 888-841-4002, or come visit us in person. We're conveniently located at 2100 W Pioneer Parkway and look forward to helping you with your automotive needs.

Hear What Our Customers Have to Say

You made it possible for me to get an excellent car at a fantastic price.

Catherine O.- Washington D.C.,

The service dept. staff were very friendly. They explained the problem to me, and were very cost-conscious. The shuttle driver was prompt and friendly. I had never gone there for service before, but will return to them again because of the quality.

Rob B. - Peoria, IL,

Nissan truck accurately described online, friendly service...extremely pleased with financing. Thanks again!

Kevin C. - Sioux City, IA,

I am unbelievably surprised with the experience I had here.  I was always scared about car shopping but the staff here made me feel relaxed and made buying a car fun.  I love my 2006 BMW and I feel even better about it because it was my choice and not something I was pressured into buying.  I love this place and will continue to shop there.

Amy C - Bloomington, IL,

I have purchased many cars through the years and have never been more completely satisfied. The salesman was upfront and honest, and his knowledge on my vehicle was vast. The management staff was polite and made sure that every step of my process was pleasant.  I drove 11 hours to buy my 2007 Pontiac and I'll drive 11 hours again to buy another car from Finish Line Ford!

Tim D - Georgia,

Couldn't have been smoother!  Finish Line Ford had the best price on the Mercedes Benz I wanted and they shipped it right to my door.  Thanks, I love the Benz!

Tyrell W. - California,

While I was in Afghanistan, I shopped all over the internet looking for the right vehicle to come home to. When I found what I wanted at Finish Line Ford, I sent my brother with my POA paperwork and they made my wish come true. What an awesome experience to come home from war to a great homecoming ceremony, and to be picked up in my awesome 2006 Jeep Grand Cherokee. There wasn't another Jeep on the internet NO WHERE NEAR the price at Finish Line Ford! I loved the experience so much, I came with my girlfriend two weeks after I got home and she bought the vehicle of her dreams: a 2006 Mustang Convertible. I can honestly say that this is my new dealership of choice. Thanks again! Christian W - Rock Island, IL

Christian W - Rock Island, IL,

We shopped the internet for a used Ford Edge. Found one with a reasonable price at Finish Line Ford. We arrived to test drive and after that went through the process of purchasing our vehicle. We were extremely happy with the way the staff treated us and were so friendly. Would we recommend them to others. Absolutely. Thanks again!

J. McRell - LaFayette, IL,

Contact Information

Finish Line Ford

2100 W Pioneer Parkway

Peoria, IL 61615
sales Sales:
(888) 841-4002

Hours

  • Monday: 8:30 AM-8:00 PM
  • Tuesday: 8:30 AM-7:00 PM
  • Wednesday: 8:30 AM-7:00 PM
  • Thursday: 8:30 AM-7:00 PM
  • Friday: 8:30 AM-7:00 PM
  • Saturday: 8:30 AM-5:00 PM
  • Sunday: Closed